Automotive Overview

Competition Monitoring

DAFSA has deep expertise in competition monitoring and analysis, employing numerous methodologies, including:

• More than 300 in-depth interviews conducted every year with marketing decision-makers and professionals in the sectors being analyzed
• Scenarios organized with actual clients placed on our panels of private consultants and professionals to contribute more credibility to mystery shopping
• Inter-sector benchmarks derived from optimum marketing practices

Competition monitoring is done on a customized or multi-client basis for:

• Sector studies
• Market quantification
• Market research
• Price monitoring
• Innovation monitoring

Marketing Studies

Every year, DAFSA conducts more than 50 marketing studies, gathering data and analyzing the needs and expectations of consumers, professionals, and businesses; their buying habits; and their views on changes in their environment.

DAFSA integrates its unique methodologies for collecting the optimum amount of information required and the attendant results.

• B2B and B2C quantitative surveys
• Qualitative surveys
• Mystery shopper, actual customer scenarios